At the Connaker Group, we're not just real estate experts—we’re committed to offering homeowners an innovative platform designed to maximize their homes' value. Our exclusive 3-Phased Marketing Strategy through Compass ensures that your listing gets the broadest exposure while also protecting its value. This strategy allows us to partner with you well ahead of market timelines, giving you the flexibility and control to sell your home on your terms.
The key to securing the best offer is minimizing the impact of days on the market. As your home sits longer, its perceived value can decline. That’s why our 3-Phased Marketing Strategy is crafted to extend your home’s marketing runway, keeping it fresh and enticing to buyers, all while safeguarding its market value.
Here’s how we’ll help you get the best possible outcome:
Phase 1: Private Exclusives
In this first phase, we introduce your listing privately to a select network of over 33,000 top agents and their clients. This soft-launch approach allows us to gauge early interest and gather feedback on pricing and presentation, making any necessary adjustments before we go public. This phase ensures we generate interest without the pressure of accruing days on the market, protecting your home’s value right from the start.
Phase 2: Coming Soon
Once your listing is optimized, we transition it to “Coming Soon” status on Compass.com. This gives your home broader visibility and signals exclusivity to potential buyers. Throughout this phase, we use Compass’s Reverse Prospecting tool to track buyer engagement, gaining insights on how the market is responding to your home. And, with Compass, we maintain control over your privacy by limiting data sharing and easily removing photos once the home is sold.
Phase 3: Go Live on All Platforms
In the final phase, your listing goes live across MLS and other major real estate platforms, reaching the largest audience possible. By launching your home first on Compass.com, we increase its visibility and give it a strategic edge – Compass listings are prioritized, which can boost your property’s ranking on Google and other search engines.
Empowering You with Choice and Control
Our three-phased Marketing Strategy gives you the power to choose how your home is marketed while ensuring its value remains protected. From private previews to public launches, we tailor the process to meet your needs and maximize your return on investment. We ensure that your home gets the exposure it deserves while keeping your goals front and center.
Your Home. Your Choice.
Let’s make your next move the right one.